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Enter your Shopify, Klaviyo, and Meta numbers. Get a real Pulse memo on your numbers, free.
Mature DTC brand, Shopify + Amazon + retail marketplaces, Meta, Google, TikTok, Klaviyo, affiliates, stable repeat rate
Blended CAC
$34.50
Customer LTV (12mo)
$142
LTV:CAC ratio
4.1x
Contribution margin
28%
Verdict
Healthy unit economics. Watch Meta prospecting: net-negative on first order, payback at 45 days.
Shopify + Amazon, Meta, Google, TikTok, Klaviyo, 24-mo history, CAC rising with spend
Blended CAC
$52.00
Customer LTV (12mo)
$98
LTV:CAC ratio
1.9x
Contribution margin
18%
Verdict
CAC rising faster than LTV. Shift $5K from Google Generic to TikTok Spark Ads and re-measure in 14 days.
Shopify, Meta + Klaviyo, 6-mo history, limited repeat purchase signal, building baseline
Blended CAC
$68.00
Customer LTV (6mo)
$74
LTV:CAC ratio
1.1x
Contribution margin
8%
Verdict
Too early for confident LTV projections. Focus on repeat rate before scaling paid spend.
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LTV:CAC
CAC
Margin
From: Pulse | Free Data Audit | Today
Sample memo
Takeaway
LTV:CAC is 6.1x, above benchmark. The pressure point is enough room to keep testing paid spend.
$12,000 in Meta spend divided by 601 estimated new customers gives $19.97 blended CAC.
Keep spend tests controlled and use retention to protect the margin lead.
AOV
$74.82
LTV
$122.21
Meta ROAS
2.6x
Source: Shopify 842 orders, $62,998 net revenue, Meta $12,000 spend, Klaviyo 38,200 subscribers and $14,800 attributed revenue. CPM $18.50.
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