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For marketers · Hologrow Pulse
Walk into Monday already knowing.
Pulse reads your weekend and flags what moved. Memo in the app by 9am Monday. One definition of CAC, ROAS, and margin, every week.
Pulse
Performance feed
Monday 8:58 AM · Weekend memo
Weekend revenue finished 14% above last week, but blended CAC rose to $39.80. Meta drove the lift, while Klaviyo revenue stayed flat.
Monday 8:59 AM · Channel read
Top campaign: Spring Prospecting 03.
Monday 9:00 AM · Ask Pulse
Ask anything in the app: CAC, creative, retention, discounting, or first-order margin.
Monday prep by hand vs. by Pulse.
Ask the questions marketers actually ask.
Pulse answer
Question
What is our true blended CAC this week?
Number
$38.20 blended CAC (+9% WoW)
Takeaway
Meta prospecting pushed acquisition cost above the weekly baseline.
Read
Spend outpaced first-order revenue on Meta. Google stayed flat. Klaviyo did not materially affect acquisition CAC.
Source line
memo answer 01Sources: Shopify orders, Meta spend, Google spend
One memo per cadence. Plus any question, any time.
Mon
9:00 AM · Weekend wrap
Revenue up, CAC up faster. Watch Meta prospecting.
Tue
2:15 PM · Ad hoc
Product-demo creative is the cleanest acquisition thread.
Wed
8:30 AM · Campaign read
Launch spend is pacing ahead of first-order payback.
Thu
No scheduled memo
Ask when needed.
Fri
3:45 PM · Week summary
Retention held flat. Paid carried the week.
Sat
No scheduled memo
Pulse still watches anomalies.
Sun
7:20 PM · Anomaly scan
Discount stacking increased on two bundles.
[Placeholder: real quote from Babeside, requesting]
VP Marketing
Growth team · 4 channels
Start Monday with the memo already written.
Connect Shopify, Meta, and Klaviyo. Get the first memo and Q&A channel on day one.